携手首席合作伙伴苏宁,共同打造行业盛会



2016年4月20日,苏宁于首届CE China现场举行了小型媒体见面会,以下为苏宁云商集团股份有限公司华南地区总部执行副总裁徐耀华发言实录:


尊敬的Jens Heithecker先生、各位媒体朋友:

Respected Mr. Jens Heithecker and dear media friends,


大家上午好!

Good morning!


首先非常感谢主办方IFA,为包括苏宁在内的所有合作伙伴搭建了一个高水平的展示平台,苏宁非常荣幸能以CE China首席合作伙伴的身份参加此次展会。其次,我要感谢所有的媒体朋友拨冗莅临苏宁展厅。

First of all, thank the sponsor IFA for building a high-level exhibition platform for all partners including Suning, and it is a great honor for Suning to attend this exhibition as the chief partner of CE China. Secondly, I’d like to thank all media friends for sparing time to be present at Suning Exhibition Hall.


刚刚我在参观的媒体队伍中发现了很多老朋友,不少人都长期活跃在家电3C领域报道一线,对苏宁都很熟悉。但是,今天我也发现了不少新面孔,还有一些国外的媒体朋友,请允许我简单的向各位新朋友介绍苏宁以及苏宁这几年的转型历程。

We have just discovered many old friends in the media team visiting here. Many people have been long active at the first line of report on 3C field of household appliances, and they are very familiar with Suning. Also, I have discovered many new faces and some foreign media friends here. Now, please allow me to briefly introduce Suning and its transformation process in these years to each new friend here.


一、 苏宁成功完成互联网转型  O2O零售优势明显 
I. Suning has completed Internet transformation successfully, and enjoyed obvious superiority in O2O retail.

苏宁成立于1990年,经过25年的发展,苏宁建立起了覆盖海内外600多个城市的实体连锁网络和综合型电子商务平台。其中,苏宁易购位列中国电商B2C市场前三,苏宁线下连锁网络覆盖中国大陆、中国香港、中国澳门和日本东京、大阪等地区,拥有1600多家实体门店和18万员工。目前苏宁已经成为中国最大的商业零售企业,位居中国民营企业前三强。

After 25 years of development since its establishment in 1990, Suning has established a solid chain network and comprehensive e-commerce platform covering more than 600 domestic and overseas cities. Wherein, www.suning.com ranks the first three places in Chinese B2C market, the offline chain network of Suning covers the regions including Chinese Mainland, Chinese Hong Kong, Chinese Macao, Japanese Tokyo and Osaka, etc., and Suning has more than 1,600 physical stores and 180,000 employees. At present, Suning has become a largest business retail enterprise of China, and ranks the first three places among Chinese Private Enterprises.


苏宁是国内最早提出并率先进行O2O实践的企业。自2009年启动营销变革、开启互联网零售转型以来,苏宁积极把握互联网的机遇,用互联网技术变革传统零售。在宏观经济增速放缓,全国百家重点大型零售企业零售额增速连续第四年下降的背景下,2015年苏宁云商线上线下业绩大幅度增长,实现营业收入1356.76亿元,同比增加24.56%;线上平台商品交易总规模502.75亿元,同比增长94.93%。各项数据显示苏宁互联网零售模式已经成型、定型,企业发展进入快车道。

Suning has taken the lead in bringing forward and practicing O2O in China. Since starting marketing reform and Internet retail transformation in 2009, Suning has actively grasped the opportunity of Internet, and used Internet technology to reform traditional retail. In 2015, in the background of that the macroeconomic growth was slowed down, and the growth rate of the retail amount of national top 100 key retail enterprises dropped for the fourth year successively, Suning Commerce achieved great growth in online and offline performance, and realized operating revenue RMB135.676 billion, representing an increase of 24.56% over the last year; accomplished a general scale of commodity transaction on online platform RMB50.275 billion, representing an increase of 94.93%. Various data show that, Suning has formed and finalized the Internet retail mode, and stepped into the fast lane of enterprise development.



二、苏宁稳居家电3C零售第一  释放超强“引力波” 
II. Suning ranks the first place stably for 3C retail of  household appliances, and releases ultra-strong “gravitational wave”.

说起苏宁,很多朋友都知道苏宁以家电起家,苏宁一直在中国家电3C零售领域处于领先地位。根据GfK数据显示,2015年家电销售额同比增长5.2%,其中苏宁增幅和占比均领先市场,规模稳居家电零售市场第一。

Speaking of Suning, many friends know that Suning has started by selling home appliances, and has always ranked a leading place in the 3C retail field of Chinese household appliances. According to GfK data, in 2015, the sales of household appliances increased by 5.2% over the last year, and wherein, Suning ranked a leading place in the market for the growth rate and market share, and stably ranked the first place in the household appliance retail market.


  刚刚过去的418,苏宁和天猫我们一起又创造了一个奇迹,XXX  ,其中3C的销量可以比肩去年的“双十一”。。。。包括今天参展的西门子、三星、夏普在内的上百个品牌商都给予了418以超强力度的支持,当然他们也在这次猫宁第一次联合练兵中收获颇丰。那么,很多朋友要问了,苏宁为什么有这么强的吸引力,苏宁的超强“引力波”的力量源泉在哪?

In the “April 18” sales promotion activity having just ended, Suning and www.tianmao.com created many miracles, XXX, and wherein, the sales volume of 3C was comparable with that during the last “Nov. 11” sales promotion activity … More than 100 brands, including Siemens, Samsung, Sharp attending today’s exhibition, provided ultra-strong support for the “April 18” sales promotion activity; and of course, they harvested much from the first cooperation between www.tianmao.com and Suning. Many friends will ask why Suning has so strong attraction, and where the source of Suning’s ultra-strong “gravitational wave”.




三、 合作共赢  苏宁互联网零售CPU全面开放 
III. Through win-win cooperation, Suning Internet retail CPU is opened comprehensively.

伴随着苏宁的互联网转型,近几年来,苏宁的朋友圈越来越广。在最近一年的时间里,阿里、万达、中兴等一批优秀的企业,都成为了我们的亲密战友,一些欧洲百年品牌,如博伦博格,也成为互联网零售生态建设中的新成员。就在刚刚,我们的老朋友博西集团发布了新品,并选择在苏宁独家首发,我司侯恩龙侯总亲自参加新品发布仪式,大家之所以如此信任苏宁,我想一方面源于苏宁在中国零售领域的强大实力,另一方面更是对苏宁积极对外开放、谋求共赢的态度的认可。

Along with the transformation of Suning to Internet, Suning has a broader and broader circle of friends in recent years. In the latest year, a batch of excellent enterprises such as Alibaba, Vanda, ZTE, etc. has become our close comrades-in-arms, and some European centuries-old brands, such as Blomberg, have also become our new members in the construction of Internet retail ecology. Just now, our old friend Bosch Group released its new products exclusively at Suning first, and our president Hou Enlong attended the new product release ceremony personally. Everybody trusts Suning so much, and I think, on the one hand, it’s sourced from the powerful strength of Suning in Chinese retail field, and on the other hand, it’s because of the approval on Suning’s attitude of opening up to the outside world and seeking for win-win development actively.


去年9月,张近东董事长正式宣布,经过六年的探索和实践,苏宁互联网零售CPU已经成型。同时,张董提出要将这些核心能力向合作伙伴全面开放,搭建起互联网零售生态圈。

In the last September, Chairman ZHANG Jindong formally announced that, after six years of exploration and practice, Suning Internet retail CPU was formed. Meanwhile, Chairman ZHANG required opening these core capacities to partners comprehensively, in order to build up the ecological circle of Internet retail.


下面我将从三个具体层面简单的向大家介绍,苏宁互联网零售CPU能给品牌商,特别是新加盟或有意加盟的合作伙伴带来什么?

In the following, I will briefly introduce to you from three concrete levels what Suning Internet retail CPU could bring about to brand owners, especially new joiners or intended partners.


第一是苏宁成新品首发“T台” 全渠道魅力十足 

The first is that Suning becomes the “T-shaped stage” for the first release of new products, and has full charms in virtue of its full channels.


新品特别是如我们今天展会上展示的这些高科技新品,作为一种新鲜事物,要想用户产生认知、甚至认同离不开体验。在纯线上的电商平台,用户提只能通过文字、图片、视频了解产品,无法与新产品直接接触。而在苏宁,凭借着全渠道优势,用户不仅可以在线上苏宁易购、天猫苏宁易购旗舰店了解产品信息,更重要的是在苏宁2600多家线下连锁店,用户可以与新产品零距离的接触,现场体验。正是这种全渠道优势,很多品牌商在苏宁发布高科技新品取得了其他平台无法获得的销售业绩,新品被用户的接受时间也大大缩短。

Experience is necessary for making users cognize and even identify with new products, especially these high-tech new products exhibited here today as fresh things. On pure online e-commerce platform, users can only understand products through characters, pictures and videos, and cannot contact new products directly. But in Suning which has full-channel superiority, users can not only understand product information online through www.suning.com and Suning Flagship Store at www.tianmao.com, but more importantly, through more than 2,600 offline chain stores of Suning, users could contact new products in a zero-distance way, and experience new products on the spot. Just because of such full-channel superiority, many brand owners have obtained a sales performance, which is unavailable from other platforms, by issuing new high-tech products at Suning, and greatly shortened the time for new products to be accepted by users.


以联想新品710S为例,在刚刚过去的418购物节,仅14日大促第一天正式开售,短短一小时内卖出2000余台。时间更远一点,拥有132年历史的德国高端家电品牌Blomberg去年11月首次登陆中国市场,并选择苏宁作为唯一线上线下渠道,短短3个月就达到了10万台的销量。这几天我们也与今天参展的品牌商建立了联系,他们中许多人也希望将参展的新品在苏宁首发销售。在此,我们也欢迎更多的包括欧美品牌的品牌商与苏宁合作,通过苏宁将最新前沿科技与中国消费者分享。

With new Lenovo product 710S as example, in the “April 18” Shopping Festival having just ended, more than 2,000 sets of this product were sold in a short time of only one hour on April 14, the first day of the big sales promotion. A longer time ago, German high-end household appliance brand Blomberg having a history of 132 years appeared in Chinese market for the first time last November, selected Suning as the only online and offline channel, and realized a sales volume of 100,000 sets in a short period of 3 months. These days, we have established contact with brand owners participating in today’s exhibition, and many of them hope to sell their new products appearing at this exhibition at Suning firstly. Here, we welcome more brand owners, including European and American brand owners, to cooperate with Suning, and to share the latest and cutting-edge technologies with Chinese consumers through Suning.


第二是苏宁不断创新模式 众筹、C2B定制效果抢眼

The second is that Suning has innovated modes constantly, and achieved striking effects in crowd-funding and C2B customization.


美国拥有百年历史的Fellowes公司旗下品牌,专注于制造苹果iPhone外挂镜头,3月15日,ExoLens苹果手机专业外挂镜头登陆苏宁众筹,上午10点众筹项目上线,一上线便引起了消费者的注意,开始积极参与众筹项目。仅仅几个小时,众筹金额便达到了预设的100万元的众筹成功门槛。ExoLens公司这样的项目还有很多,截至目前,苏宁众筹已累计帮助654个项目团队筹集超过6亿元的创业启动金。成就千万级项目17个,百万级项目38个,吸引195.4万人支持创新创业项目。作为众筹行业三甲平台,苏宁众筹也是国内唯一一个实现同时在线上平台、线下实体门店同步开展众筹产品体验的全渠道平台,涵盖科技、设计、公益、农业、文化、娱乐、房产等多个众筹领域接下来,我们也将会和此次展会的一些意向品牌商洽谈,让更多的高新技术通过苏宁众筹获取进驻亚洲的机会。

The American Fellowes Company having a history of around 100 years focuses on the manufacturing of external camera lens for iPhone. On Mar. 15, ExoLens professional external camera lens for iPhone appeared at Http://zc.suning.com. The crowd-funding project aroused consumers’ attention immediately after getting online at 10:00a.m., and attracted consumers to participate in the crowd-funding project actively. In a short time of only several hours, the crowd-funding amount reached the preset doorsill for successful crowd-funding RMB1,000,000. ExoLens Company has many other projects like this. Up to the present, Http://zc.suning.com has assisted 654 project teams in raising more than RMB600 million initial capital for entrepreneurship, achieved 17 projects of RMB10 million magnitude and 38 projects of RMB1 million magnitude, and attracted 1,954,000 persons to support innovation and entrepreneurship projects. As a grade-three class-A platform in crowd-funding industry, Http://zc.suning.com is also the only full-channel platform which develops crowd-funding product experience simultaneously through online platform and off-line solid store in China, and covers many crow-funding fields such as technology, design, public commonweal, agriculture, culture, entertainment, real estate, etc. In the next, we will negotiate with some intended brands participating in this exhibition, in order to provide opportunities for more high and new technologies to settle in Asia through Http://zc.suning.com.


互联网时代最核心的是用户、洞悉消费先机,目前苏宁共有2.5亿会员,值得一提的是,此次418,苏宁易购和天猫的深度联手,双方会员加起来达6亿,几乎涵盖中国大多数网民,巨大的会员数也为C2B反向定制奠定了基础。基于大数据分析推出的海尔小海狮热水器在418首日表现抢眼,截至中午12点,该产品线下成交量5656台,线上预订量达3000台。

In the era of Internet, the very core is to win users and have insight into decisive occasions. At present, Suning has 250 million members, and what worthy mentioning is that, for this “April 18” activity, www.suning.com and www.tianmao.com cooperated deeply, and the two parties have totally up to 600 million members, nearly covering most of Chinese netizens, and this huge number of members has also laid a foundation for reverse customization of C2B. Haier Little Sea Lion Water Heater launched based on big data analysis gave an outstanding performance on the first day of “April 18” activity, and as of 12:00p.m. at the noon, this product realized an offline transaction volume of 5656 sets and an online order quantity of up to 3,000 sets.


第三苏宁强大的服务能力可以实现品牌商“拎包入驻”

The third is that Suning could provide “move-in condition” for brand owners in virtue of its strong service capacity.


今天我在展会上看到了很多优秀的国外企业,他们中有一些企业还未将市场发展到中国,但是他们的入华的愿望很强烈,不过不少企业苦于在中国没有商业基础,担心从零开始需要耗费太多的精力,从而望而却步。我们跟这些企业有了一些接触,苏宁给了他们入华的信心,为什么,苏宁可以实现国外品牌的“拎包入住”。

Today, I have seen many excellent foreign enterprises at the exhibition, and among them, some enterprises have not entered into Chinese market, but they have very strong desire to enter into China. However, many enterprises having no business foundation in China worry about that they would spend too much energy on starting from scratch in China, so they are discouraged. After contacting these enterprises, Suning has given them the confidence in entering China. Why? Because Suning could provide “move-in condition” for foreign brands.


这个“拎包入驻”的概率是指,国外品牌商带上受市场认可的高新产品入驻到苏宁,品牌商仅需专注自己的产品,售后、物流苏宁都可以承包。具体来说,一些国外品牌由于在中国市场没有根基,特别是电子消费品的售后问题一直是让很多品牌商头痛的难题,而苏宁强大的售后、物流服务能力便是让这些企业放心入华的定心丸。

The concept “move-in condition” indicates that, foreign brand owners could settle at Suning with their high-tech products accepted by the market, and they only need to focus on their own products, while Suning may contract their after-sales services and logistics service. Concretely speaking, some foreign brands have no foundation in Chinese market, and especially, many brand owners worry about the after-sales services of electronic consumables, but Suning could make these enterprises confident in entering into China in virtue of its strong after-sales service and logistics service ability.


据了解,目前,苏宁售后品牌—苏宁帮客已经在全国建立191个售后服务中心,全国售后网点突破5500家。一二级城市网点覆盖率达到100%,三四级市场网点覆盖率达到98%以上。在物流方面,目前苏宁拥有500万平方米的物流仓储面积、660个城市配送中心。苏宁物流可实现95%以上区县的快速配送,及时率达到91.71%,全国93.9%乡镇实现了小件覆盖,81.3%乡镇实现了大件覆盖。今年,苏宁将进一步开放物流,计划邀请50%的供应商加入苏宁物流开放系统,共享苏宁物流服务。

It’s learnt that, at present, Suning’s after-sales service brand ---help.suning.com has established 191 after-sales service centers and more than 5,500 after-sales service outlets nationwide, and the outlet coverage is up to 100% in the first- and second-tier cities, and up to more than 98% in the third- and fourth-tier cities. In terms of logistics, Suning has 5,000,000m2 logistics warehousing area and 660 urban distribution centers at present. Suning logistics could realize express delivery in more than 95% of regions and counties, with a timeliness ratio of up to 91.71%, and has realized small-piece coverage in 93.9% of towns and big-piece coverage in 81.3% towns nationwide. This year, Suning will further open logistics, and it plans to invite 50% of suppliers to join the open system of Suning Logistics and share Suning logistics services.




四、紧握未来消费趋势  苏宁发力智能家居
 IV. Grasping future consumption trend, Suning makes efforts on intelligent home furnishing

智能化无疑是未来的重要趋势。2015年苏宁云居正式上线,作为苏宁在智慧服务上的核心产品——苏宁云居依托苏宁大数据云计算能力,通过一个控制端口为用户提供高速度、稳定的控制体验,为设备提供定时、场景、联动服务。

Intelligentization is undoubtedly an important trend in future. In 2015, Suning Yunju started online operation formally. As a core product of Suning’s intelligent services, Suning Yunju provides high-speed and stable control experiences for users and provides timing, scene and linkage services for equipment through a control port.


家里空调忘关了,怎么办?好在家里智能空调连接了手机,在办公室就能关闭家里的空调。记得家里冰箱还有什么菜,晚饭做什么好?看看手机的食品管理,有2个西红柿,一点肉,那再买点鸡蛋和花菜就行了。通过人工智能享受智慧生活离我们并不远,在新升级的苏宁云居2.0版,用户只要打开苏宁云居App,只要家里有相应的智能电器,上述所有的功能都可以实现。

What shall we do if forgetting to turn off air conditioner at home? Fortunately, the intelligent air conditioner at home is linked with the mobile phone, and it may be turned off even if we are in the office. What shall we have for dinner with the foods in refrigerator? The food management in the mobile phone shows that there are two tomatoes and some meat, then it’s enough to buy some eggs and cauliflower. It is not far away for us to enjoy smart life through artificial intelligence. At the newly upgraded Suning Yunju 2.0, users only need to open Suning Yunju APP, and all the abovementioned functions could be realized if only there are corresponding intelligent electric appliances at home.


在硬件上,苏宁旗下的PPTV在此次展会上也带来了即将发布的C系列电视,该系列电视搭载全新64位处理器、采用2GB 内存的主流配置,并搭载PPOS系统,同时拥有强大的影院音效,这无疑是PPTV面向中小尺寸需求用户倾情打造的两款精品。

In terms of hardware, Suning PPTV has also brought about C-series TVs which would be released soon to this exhibition. This series of TVs carries brand-new 64-digit processing unit, adopts the mainstream configuration of 2GB EMS memory, carries PPOS system, and owns strong cinema acoustic effects. This is undoubtedly two high-quality products created by PPTV with love for users having demand on small and medium sizes.


最后,我想强调的是此次CE—China展会是苏宁和IFA第一次携手为中国消费者提供了解世界先进电子消费产品的一次尝试。CE—China展会为中国和欧美搭建了良好的沟通桥梁和共享平台,可以让中国消费者更加了解欧美的品牌产品和服务,也让国内的品牌及产品有了走出中国,走向世界的机会,苏宁非常看好并将全力支持此次CE-China展会在深圳的展出,苏宁也愿意将自己的互联网零售CPU能力与全球有意愿的合作伙伴共享。

Finally, I would like to emphasize that, this CE-China is an attempt of Suning and IFA which cooperate for the first time to provide an opportunity for Chinese consumers to understand world advanced electronic consumption products. CE-China builds up a good communication bridge and sharing platform for China, Europe and America, could make Chinese consumers know more about the brand products and services of Europe and America, and also provide an opportunity for domestic brands and products to go out of China and head for the world. Suning is very optimistic about and will fully support this CE-China held in Shenzhen, and Suning is willing to share the capacity of its Internet retail CPU with global intended partners.



在此,我预祝此次CE Chian展会能够取得圆满的成功,祝各位嘉宾、媒体朋友身体健康、家庭幸福。

Here, I may this CE China a great success, and may all the guests and media friends good health and happy family!



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