IFA 2016: CE China officially opened

CE China in Shenzhen welcomes government and state officials and representatives from media, trade and industry at the premiere event

Shenzhen/ Berlin, 20th April 2016 – CE China was officially opened today with a traditional 'ribbon cutting' ceremony. More than 150 exhibitors covering a space of more than 15,000 m² creates the optimal setting for industry, retail, and the media to successfully position their brands, show off their latest products, and enjoy a successful start to CE China 2016.

The opening of the first ever trade show for consumer electronics and home appliances welcomed numerous international guests including government and state officials and representatives from trade and industry:

Biao Chen, Vice Mayor, Shenzhen Municipal Government;

Limin Guo, Director General, Economy, Trade and Information Commission of Shenzhen Investment Holdings Co.;

PeiJin Xiong, General Manager, Shenzhen Investment Holdings Co., Ltd.;

Xinwei Li, Deputy Secretary General, Shenzhen Municipal Committee of the CPC;

Jing Yin, President, Tmall 3C & Home Appliances BU;

Enlong HOU, COO, Suning Appliance;

Roland Gerke, Chairman & President, BSH Home Appliances (China) Co. Ltd.;

Jennifer Xu, Vice President, IDG Asia.

Dr. Christian Göke, CEO of Messe Berlin: "As the Asian counterpart of the global IFA trade show, CE China is consciously aligned to the needs of Chinese distributors, and existing retail structures in particular. These distributors are interested in products manufactured by well-known international brands. It will be our task to successfully bring together these companies and distributors at CE China."

As a global IFA event, CE China is a welcome addition to Messe Berlin's portfolio for the Chinese market. The trade show is taking place from 20th to 22nd April at the Shenzhen Convention and Exhibition Center, where it is offering Chinese and global brand manufacturers the opportunity to present their latest products and services to Chinese consumers and distributors.

The most important partners of CE China include the Shenzhen Municipal Government, #1 Chinese retailers such as Suning and Alibaba, and IDG – China's leading media group.

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